This is a talk from Jared Psigoda (game publisher, former "gold-farmer") at GDC Europe 2012. Below is the overview found at gdcvault. "Over the past several years, while Western game developers...
This is a talk from Jared Psigoda (game publisher, former "gold-farmer") at GDC Europe 2012. Below is the overview found at gdcvault.
"Over the past several years, while Western game developers have been busy developing for social and mobile platforms, Chinese developers have been churning out web-based browser games by the thousand. Despite having comparatively short lifespans, these games' unbelievable monetization power has led to the birth of a whole new class of "whale" spenders. From "rolling servers" to Chinese-style promotions to rapid "shanzai'ing", improve your own games by learning some of the successful design techniques being used in the soon-to-be world's largest gaming market. "
This is a talk from Jared Psigoda (game publisher, former "gold-farmer") at GDC Europe 2012. Below is the overview found at gdcvault.
"Over the past several years, while Western game developers have been busy developing for social and mobile platforms, Chinese developers have been churning out web-based browser games by the thousand. Despite having comparatively short lifespans, these games' unbelievable monetization power has led to the birth of a whole new class of "whale" spenders. From "rolling servers" to Chinese-style promotions to rapid "shanzai'ing", improve your own games by learning some of the successful design techniques being used in the soon-to-be world's largest gaming market. "