Contrary to some reporting, Gurwicz and DeviantArt CEO Moti Levy tell The Verge that DeviantArt isn’t doing (or planning) DeviantArt-specific training for DreamUp. The tool is vanilla Stable Diffusion, trained on whatever data Stability AI had scraped at the point DeviantArt adopted it. If your art was used to train the model DreamUp uses, DeviantArt can’t remove it from the Stability dataset and retrain the algorithm. Instead, DeviantArt is addressing copycats from another angle: banning the use of certain artists’ names (as well as the names of their aliases or individual creations) in prompts. Artists can fill out a form to request this opt-out, and they’ll be approved manually.
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If an artist is fine with being copied, DeviantArt will nudge users to credit them. When you post a DreamUp image through DeviantArt’s site, the interface asks if you’re working in the style of a specific artist and asks for a name (or multiple names) if so. Acknowledgment is required, and if someone flags a DreamUp work as improperly tagged, DeviantArt can see what prompt the creator used and make a judgment call. Works that omit credit, or works that intentionally evade a filter with tactics like misspellings of a name, can be taken down.
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Alongside DreamUp, DeviantArt has rolled out a separate tool meant to address the underlying training question. The platform added an optional flag that artists can tick to indicate whether they want to be included in AI training datasets. The “noai” flag is meant to create certainty in the murky scraping landscape, where artists’ work is typically treated as fair game. Because the tool’s design is open-source, other art platforms are free to adopt it.
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DeviantArt has since tried to address criticism of its new AI tools. It’s set the “noai” flag on by default, so artists have to explicitly signal their agreement to have images scraped. It also updated its terms of service to explicitly order third-party services to respect artists’ flags.
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