This will include a shameless plug as I need someone to help analyse what I can do to improve it, pretty please. I am out of ideas.

So, Https://thunderlizard.co.uk is my wife's website. It is a personalised clothing and gifts store based in the UK. It's hosted on 20i, and uses their CDN and caching, which isn't that great but it works okay.

It's Wordpress and Woocommerce and is store only, no blog at this time. Even with Rankmath installed, using SEO heavy product descriptions (and short descriptions), tags, categories, etc, and using both Index Now and Google Products plugin, it's not scoring well or showing up much in product or general searches.

I've read plenty of guides and put into practice as much as I can. The next thing to try is backlinks from quality sources, which Google are supposed to be phasing out. The issue is, what am I backlinking to if it's not simply the products? Can anyone advise me on what I can do to help?

A lot of her sales come via her Etsy store, but they absolutely destroy your profit margin with taxes and service costs. When she's making only a couple of quid here and there, profit margins matter. We're trying hard to push people towards the website, hence needing advice to allow people to find it. Is it simply that it's a hugely flooded market and it's like swimming in the Pacific and trying to stand out?

Rebuilt - please review - 2024/11/14