Dutch YouTube channel "Jelle's Marble Runs" is taking on investors

Jelle's Marble Runs is a Dutch YouTube channel created by Jelle Bakker, renowned for its inventive and entertaining marble racing videos that parody real-world sports events. The channel features competitions such as the Marble League (formerly MarbleLympics), Marbula One, and the Marble Rally, where marbles are personified as athletes competing in various events. These events are presented with professional-style commentary by Greg Woods, adding to the immersive experience. The channel has garnered a dedicated fanbase, with over 1.43 million subscribers and more than 193 million views as of April 2025 . Jelle's Marble Runs has also received mainstream attention, including sponsorships from shows like "Last Week Tonight with John Oliver" and features on ESPN, highlighting its unique appeal and widespread popularity.

The Jelle's Marble Runs Channel Drop LLC was formed as a Wyoming limited liability company (the "LLC") on April 16, 2025. The LLC has entered into an agreement to purchase 20% of the revenue share interests from the YouTube channel Jelle's Marble Runs. After the closing of the Channel drop, a third-party Paying Agent will receive the YouTube Channel revenue directly from Google/YouTube. The Paying Agent will then distribute the investor's portion of the revenue to the Issuer LLC's wallet, linked to the CRT Smart Contract. The Smart Contract will then automatically distribute revenue amounts to CRT holders.

As a longtime viewer I find this move incredibly strange. I don't know why this is being pursued instead of organic, incremental growth. I'm also not convinced that "double the content" is desired, and the production quality is already quite high in my opinion.