8 votes

Brandless shuts down operations, becoming SoftBank Vision Fund's first failure

2 comments

  1. kfwyre
    (edited )
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    Brandless was interesting, but even as a lay consumer I knew their "everything is $3" gimmick couldn't last. I also don't know how much of their "better for you" claims were legitimate and how...

    Brandless was interesting, but even as a lay consumer I knew their "everything is $3" gimmick couldn't last. I also don't know how much of their "better for you" claims were legitimate and how much were just posturing. For those unfamiliar with their products, each one has a minimalistic logo with pro-health/environmental bullet points. It made them seem like better choices than other traditional options, but was that just savvy marketing? I never really looked into it enough to know.

    3 votes
  2. chkiss
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    Is a $4.2+ bn writedown not enough to consider WeWork a failure? Just because they didn't completely shut down? The article later specifies "first to shutter its business operations entirely" so I...

    Is a $4.2+ bn writedown not enough to consider WeWork a failure? Just because they didn't completely shut down? The article later specifies "first to shutter its business operations entirely" so I would just call this a poor title.

    Brandless board — which includes the CEO Price, Brandless co-founder Ido Leffler, SoftBank's Jeff Housenbold, Redpoint's Jeff Brody and NEA's Colin Bryant — decided it was better to shutter the company's business operations while it still had time to give employees severance packages, according to a spokesperson.

    Good for them.

    2 votes