11 votes

Diablo: Immortal broke the unspoken rules of Blizzard, and BlizzCon

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2 comments

  1. Eva
    Link
    I hate to see people acting like the fans are in the wrong here, and I'm glad the article didn't do that. I don't play video games anymore, but it's incredibly simple to see why this happened:...

    I hate to see people acting like the fans are in the wrong here, and I'm glad the article didn't do that.

    I don't play video games anymore, but it's incredibly simple to see why this happened: Blizzard markets itself as a friend to their customers. Everything, from the in-character customer service, to hiring popular people from the community to help make the games they love so much, is aimed to give this feeling. You're not buying a game from a soulless monolith, you're sharing a game with a friend who's never wanted to do anything but make everyone have fun.

    With Metzen gone, Morhaime gone, Golden for some godawful reason hired, and them stopping from doing new, interesting things - instead lending a watered down version of that role to contractors - Blizzard is losing that "soul."

    People get upset when they feel betrayed by something close to them. Blizzard is - and makes things that are - as close as you can get to a person. It's only natural they feel upset. The company they loved is dead.

    13 votes
  2. meghan
    Link
    The unspoken rule alluded to in the title:

    The unspoken rule alluded to in the title:

    Blizzard doesn’t need to get to a genre first, it just needs to be able to do it better. ... NetEase, in this case, taking a crack at a formula Blizzard had seemingly perfected. Fans were at BlizzCon to see what Blizzard can do with the ideas of other companies, not what other companies can do with Blizzard’s ideas.

    9 votes