Yes... this is by design. The US gets a ton of soft power via global media hegemony... or rather our distribution networks have given us absolute advantage over regional and local markets...
Yes... this is by design. The US gets a ton of soft power via global media hegemony... or rather our distribution networks have given us absolute advantage over regional and local markets world-wide. Our politics are a useful distraction for governments around the world who would rather people watch US politics than have more people participate and scrutinize local policy.
But even within the US, companies pay a lot of money to be seen. Half of the entire movie budget is often solely advertising and marketing.
In a world of infinite streaming media, you'd think that there would be more exposure to media outside of our own culture... You'd think.
Yes... this is by design. The US gets a ton of soft power via global media hegemony... or rather our distribution networks have given us absolute advantage over regional and local markets world-wide. Our politics are a useful distraction for governments around the world who would rather people watch US politics than have more people participate and scrutinize local policy.
But even within the US, companies pay a lot of money to be seen. Half of the entire movie budget is often solely advertising and marketing.