It'll be interesting to see how this plays out. The vast majority of my time on Twitch is listening to DJs, so it'll be good if this offers them protection at least. The details seem sparse on how...
It'll be interesting to see how this plays out. The vast majority of my time on Twitch is listening to DJs, so it'll be good if this offers them protection at least. The details seem sparse on how much money ends up being skimmed off though.
I guess it's a good thing that Amazon is giving any thought towards music in streams outside of "our content bots will strike your account" but I wonder how bad the revenue split will be. If...
I guess it's a good thing that Amazon is giving any thought towards music in streams outside of "our content bots will strike your account" but I wonder how bad the revenue split will be. If you're a popular, already partnered DJ who spins mostly stuff by large labels (e.g. big name DJs that started streaming during the lockdown like Grandmaster Flash or Above and Beyond) this is targeted right at your wallet.
For smaller DJs or people that make sets from unsigned artists or really leftfield sources, nothing changes for you other than maybe some pressure in the future as there is vague talk of some kind of new content ID analysis system.
Right now, by opting into the program you:
Get locked into only making DJ streams. They recommend making another account for games/chat/etc since any DJs in the program will face stronger scrutiny with regards to what content they use in their streams. The system that performs this analysis seems to not be in play at the moment. [1]
Will have your VODs disabled. But that's not the biggest issue for DJs since there are better ways to archive that content like mixcloud.
Will have your revenue split with amazon and now music right sholders. The language is weird but it seems that right now, amazon will take the entire brunt of new costs to keep your part of the pie the same but till slowly wean you off that assistance. Meaning that unless you grow your brand (difficult!), you'll only see diminishing revenue over the next... years/months/quarters?
don't get any clear language regarding anything positive, like promotions. Knowing twitch, they probably wont happen due to slow program adoption and general internal development issues.
Lastly, the frog boil method of payment splitting[2] is underhanded. I feel like upfront transparency regarding payment and the resulting dialog would be better (for the DJs, not for rightsholders and amazon). That isn't how amazon works though and any specifics will have to likely be hammered out in the partnership negotiations by each DJ.
Twitch will set up systems to collect information about the music being played in DJ streams.
To help existing Twitch DJs adjust to this new program, Twitch will be offering a 1 year subsidy to help cover the difference in revenue that will be paid out to music companies and their musicians. The amount of the subsidy will gradually reduce over time as the service grows.
It'll be interesting to see how this plays out. The vast majority of my time on Twitch is listening to DJs, so it'll be good if this offers them protection at least. The details seem sparse on how much money ends up being skimmed off though.
I guess it's a good thing that Amazon is giving any thought towards music in streams outside of "our content bots will strike your account" but I wonder how bad the revenue split will be. If you're a popular, already partnered DJ who spins mostly stuff by large labels (e.g. big name DJs that started streaming during the lockdown like Grandmaster Flash or Above and Beyond) this is targeted right at your wallet.
For smaller DJs or people that make sets from unsigned artists or really leftfield sources, nothing changes for you other than maybe some pressure in the future as there is vague talk of some kind of new content ID analysis system.
Right now, by opting into the program you:
Lastly, the frog boil method of payment splitting[2] is underhanded. I feel like upfront transparency regarding payment and the resulting dialog would be better (for the DJs, not for rightsholders and amazon). That isn't how amazon works though and any specifics will have to likely be hammered out in the partnership negotiations by each DJ.
Twitch will set up systems to collect information about the music being played in DJ streams.
To help existing Twitch DJs adjust to this new program, Twitch will be offering a 1 year subsidy to help cover the difference in revenue that will be paid out to music companies and their musicians. The amount of the subsidy will gradually reduce over time as the service grows.