Danish grocery chain to distinguish European from US goods

The Danish Salling Group [37% market share] said it will be adding a black star to electronic price tags for European-made goods to allow consumers to choose them over products made in the United States.

The move comes as many in Denmark want to make a protest against the policies of US President Donald Trump, notably his declared aim of bringing the Danish autonomous territory of Greenland under US control— whether by purchase or, potentially, by force.

Other retailers in Denmark have been reducing the amount of US goods on their shelves, while Danish consumers have been increasingly shunning anything bearing the label "Made in the United States," according to the digital newspaper NordiskPost.