14 votes

How the right shaped the debate over the Sydney Sweeney ads

1 comment

  1. AnthonyB
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    The previous thread had a lot of attention and speculation, so I figured this was worthy of a post. While this doesn't answer every question, it does give important context to how this story took off.

    The previous thread had a lot of attention and speculation, so I figured this was worthy of a post. While this doesn't answer every question, it does give important context to how this story took off.

    Criticism of the ad campaign had come almost entirely from a smattering of accounts with relatively few followers, according to an analysis of social media data by The New York Times. Conversation about the ad did not escalate online or in traditional media until days later, after right-leaning influencers, broadcasters and politicians began criticizing what they described as a wave of progressive outrage.

    In fact, by the time right-wing users were in an uproar, only a few thousand posts on X mentioned Ms. Sweeney, according to data by Tweet Binder, a social media analytics company. Fewer than 10 percent of those expressed clear criticism of the actress or ad, according to the analysis by The Times, which used artificial intelligence to help flag posts for review. Overall, there were three times as many posts supportive of the campaign and Ms. Sweeney on X as there were posts critical of them in the days after the campaign began, the analysis by The Times showed.

    11 votes