How do you think software services should be monetized?

A year ago, I asked if people would pay for social media platforms and search engines if they could guarantee no data collection and no ads (although in hindsight, I wanted to ask people for basically all software services) and people overwhelmingly said no. Given how Facebook is dealing with the election and YouTube has taken control of monetization for the sake of more advertisements, I wonder what do people think is the right way for software makers to make money.