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Authors
Chris Stokel-Walker, Boyce Upholt, John Barker, Simon Hill, Lily Hay Newman, Matt Burgess, Dan Goodin, Ars Technica, Andy Greenberg, Reece Rogers, Alexa O'Brien
TrustPid allows mobile carriers to generate pseudo-anonymous tokens based on a user’s IP address that are administered by a company also named TrustPid. Each user is assigned a different token for each participating website they visit, and these can be used to provide personalized product recommendations—but in what TrustPid calls “a secure and privacy-friendly way.” It’s that “privacy-friendly” part that has raised critics’ hackles.
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