It's weird and arrogant but hey, it works. Other tech companies are far too hasty to jump on the so-called next big thing. Remember NFTs? The Metaverse? AI? Apple wisely stayed out of all that,...
It's weird and arrogant but hey, it works. Other tech companies are far too hasty to jump on the so-called next big thing. Remember NFTs? The Metaverse? AI? Apple wisely stayed out of all that, allowing their opponents to wade neck deep into each topic's ethical dilemmas while they stay clean on the shore.
It'll be the same with virtual/augmented reality. No one else is really matching what Apple is proposing with XR, and by instead calling it "spatial computing," Apple gets to take the definition of XR in a new direction.
It's weird and arrogant but hey, it works. Other tech companies are far too hasty to jump on the so-called next big thing. Remember NFTs? The Metaverse? AI? Apple wisely stayed out of all that, allowing their opponents to wade neck deep into each topic's ethical dilemmas while they stay clean on the shore.
It'll be the same with virtual/augmented reality. No one else is really matching what Apple is proposing with XR, and by instead calling it "spatial computing," Apple gets to take the definition of XR in a new direction.