There's an interesting breakdown of factors determining a profile's ad value, and "parent or not" is a big one. The article includes a list of top ten most/least ad value cities, and the common...
Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.
The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.
That’s a 577x difference between two people using the same free service.
There's an interesting breakdown of factors determining a profile's ad value, and "parent or not" is a big one. The article includes a list of top ten most/least ad value cities, and the common thread as far as my wife and I can tell is "how child-free is this place?".
Also the whole thing is an ad for Proton services, because of course it is.
There's an interesting breakdown of factors determining a profile's ad value, and "parent or not" is a big one. The article includes a list of top ten most/least ad value cities, and the common thread as far as my wife and I can tell is "how child-free is this place?".
Also the whole thing is an ad for Proton services, because of course it is.