didn't realize apple was trying to get into the streaming market, but add it to the pile of companies trying to get their piece of an increasingly balkanized pie. the a la carte part is...
didn't realize apple was trying to get into the streaming market, but add it to the pile of companies trying to get their piece of an increasingly balkanized pie.
Sources familiar with the plans say Apple’s video service will be targeted for a launch in summer or fall rather than the April timing that has been the subject of media speculation. Apple has vowed to its high-caliber producing partners to mount marketing blitzes on behalf of the shows in addition to the service itself. There’s an awareness that stars such as Aniston and Witherspoon do not want to take a back seat to promotion for the video service launch itself.
the a la carte part is interesting here though, and suggests we might be moving toward things like streaming bundles and what not being more normal (i.e. streaming basically just becomes cable but on the internet, lol):
In addition to original content produced in-house, Apple’s service will also offer access to third-party subscription services, which will be sold as a la carte add-ons. Some of the partners expected to participate include CBS and Viacom, according to people familiar with the matter. HBO is said to be still in discussions with Apple, but is widely expected to sign on at some point as well.
didn't realize apple was trying to get into the streaming market, but add it to the pile of companies trying to get their piece of an increasingly balkanized pie.
the a la carte part is interesting here though, and suggests we might be moving toward things like streaming bundles and what not being more normal (i.e. streaming basically just becomes cable but on the internet, lol):