Buell was wise in breaking from Harley Davidson. I talked to my local HD dealer and they made it clear that even though Harley was coming out with an electric motorcycle of their own, there was no...
Buell was wise in breaking from Harley Davidson. I talked to my local HD dealer and they made it clear that even though Harley was coming out with an electric motorcycle of their own, there was no way they were going to stock it. Not only did it mean a huge investment in new equipment and training for their mechanic shop, but they predicted that total sales would be so low that they would be 'stuck' maintaining bikes that just aren't going to sell well to the traditional Harley crowd.
It's pretty obvious that Harley has appealed for years, to the big bad boy biker crowd and any visit to a Harley bike rally will involve a lot of beer bellies, offensive t-shirts, leather and half naked women - not exactly the niche crowd that would spend big dollars on an electric to "save the planet."
Harley obviously has a major marketing problem on its hands and it's yet to be seen if companies like Fuell will do any better. So far there doesn't seem to be a lot of love for electrics but that could change if prices drop substantially.
Buell was wise in breaking from Harley Davidson. I talked to my local HD dealer and they made it clear that even though Harley was coming out with an electric motorcycle of their own, there was no way they were going to stock it. Not only did it mean a huge investment in new equipment and training for their mechanic shop, but they predicted that total sales would be so low that they would be 'stuck' maintaining bikes that just aren't going to sell well to the traditional Harley crowd.
It's pretty obvious that Harley has appealed for years, to the big bad boy biker crowd and any visit to a Harley bike rally will involve a lot of beer bellies, offensive t-shirts, leather and half naked women - not exactly the niche crowd that would spend big dollars on an electric to "save the planet."
Harley obviously has a major marketing problem on its hands and it's yet to be seen if companies like Fuell will do any better. So far there doesn't seem to be a lot of love for electrics but that could change if prices drop substantially.