Between Meta announcing that its AI, Meta AI, reached 1 billion users[1] and Google saying that AI Overviews are used by 1.5 billion[2], I’m curious to know how many of these people intentionally use the feature, or prefer it to what the AI replaces.

AI Overviews appear at the top of searches, with no option to turn them off. Meta AI, I suspect many people trigger accidentally by tapping that horrible button in WhatsApp, in search results across its three core apps, or when trying to tag someone in a group by typing an @ symbol.

It’s very easy to reach enormous numbers when you already have a giant platform. I don’t think that’s even part of the discussion. The issue is trumpeting these numbers as if they were earned, rather than imposed.

[1] https://www.cnbc.com/2025/05/28/zuckerberg-meta-ai-one-billion-monthly-users.html
[2] https://www.theverge.com/news/655930/google-q1-2025-earnings