This is sort of a "does anyone else?" type question, but I think it can create some interesting discussion.

We have become accustomed to having many things for free online. Search, social media, news, videos, games etc. The price of course is ads and our personal data. But spending money on these kinds of services that exists for free sometimes feels like a hurdle to overcome. I recently gave the paid search engine Kagi a try, and I spent way too much time pondering whether it was worth the $5. Yet I can spend ten times as much on random physical purchases or a round drinks with only a few seconds of decision making.

Even though we have lived with digital products for decades now, having something tangible and physical between your fingers still feels better. With some exceptions, because most people are paying for streaming services but renting movies in the video store have always cost money, so we are used to that - unlike stuff like search and email which many of us have gotten used to being available for free.

Can this ever change outside very tech-minded people? Because services that rely on subscriptions rather than dataharvesting and ads do exist, but with the exceptions of maybe the big streaming services, few get wider appeal and the masses flock to the so-called free services instead. I find it almost depressing that we have all these brilliant and innovative tech companies around the world doing amazing things, but a good deal of it all ends up with the goal of showing more ads. It is hard to compete with free, but is it possible to challenge the current most successful business model of "paying" with ads and data?