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A history of the San Francisco bouncy ball TV ad

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  1. boxer_dogs_dance
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    To make matters even more complicated, the director came up with a last-minute idea for a set piece that used only red balls, requiring Conner to hire additional PAs to sort the balls by color....

    “I said to everyone on the street, ‘We’re not sure exactly what’s gonna happen, but whatever we destroy, we will fix 10 times better,’” Ranahan said....

    Conner calculated that the balls reached a top speed of between 150 and 200 feet per second — or 102 to 136 miles per hour. Some bounced over houses up to three blocks over, falling into storm grates that were thought to be outside the bounce radius (San Francisco Public Works wasn’t too happy). ...

    “I think our bill was $74,000 on broken windows,” said Ranahan. “And the crazy thing is, everyone loved it. The people, the neighborhood, they still come out to me and talk to me about it.”

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