WarnerMedia says goodbye to HBO Go amid streaming rebrand

From The Wrap:

“Most customers who have traditionally used HBO GO to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more,” WarnerMedia added. “Additionally, the HBO NOW app and desktop experience will be rebranded to HBO. Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com. HBO Max provides not only the robust offering of HBO but also a vast WarnerMedia library and acquired content and originals through a modern product.”

Ah, this clears up everything!

Edit:

When asked about those pay TV subscribers who don't have access to HBO Max, a WarnerMedia spokeswoman responded, "The vast majority of HBO Go customers now have access to HBO Max through their cable providers through the distribution deals we’ve secured for HBO Max. For those remaining distributors, we’re remain committed to making HBO Max available on every platform possible to as many viewers as possible."

I guess they're really putting the pinch on Roku and Amazon if they're cutting off existing customers.