Quibi raised $1.75 billion and secured a roster of A-list talent, but it can’t get audiences to notice
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- Is Anyone Watching Quibi?
- Benjamin Wallace
- Jul 6 2020
- Word count
- 6174 words
It amazes me just how off the mark Quibi seems to be. The spent billions of dollars to recruit Hollywood actors and top-tier directors to produce high-quality shows that are meant to be watched on a phone in 10 minute chunks. There is also no way to screenshot or share the videos to other services so it is impossible for any of these works to go viral. It is like Katzenberg and the others behind this effort have never interacted with anyone under the age of 40 or know how people use social media or the phone on the go.
I am sure there are probably some good movies and shows on the platform, but I am not going to pay $5 a month for something like this to only watch on my phone when I have Reddit, Twitter, Youtube, and TikTok available for free and able to be consumed in much smaller chunks of time.
I love this paragraph that just shows how monumentally they failed in this effort.
While people are spending more time than ever on their phone, tiktok is exploding with millennials, people are streaming more than ever, yet this service is flopping hard.
I also just don't understand where the marketing for this is. Literally the only other time I have heard of Quibi is from the Some More News episode that @micycle_the_bichael linked in their comment here. How did they get almost $2 billion from investors and not line up any promotion for this app and its shows?
I was actually inundated by Quibi ads on Youtube for a few weeks. They where the still-frame kind that intersperses through the Home screen feed on your phone. Never clicked on one.
I saw marketing for Quibi on tiktok, actually. The impression I got was that it was basically just pulling clips out of old comedy shows and that was it. The ads I saw were all for episodes of various old comedy shows.
Article talks about a lot of the reasons Quibi is failing, here's a funny video that digs into all that and more: