I think Solo's box office performance is more related to the release compared to those of Infinity War and Deadpool 2. Going to the movies isn't cheap - especially for the target demographic of...
I think Solo's box office performance is more related to the release compared to those of Infinity War and Deadpool 2. Going to the movies isn't cheap - especially for the target demographic of both Infinity War and Solo. Tickets and concessions can easily be $15-$25/person, or $100 for a family of four, which is a tough ask twice (or three times) in a month. I'd wager that more people would rather see Infinity War than Solo, especially since it's 10 years in the making. Couple that with lazy marketing, what should we have expected to see?
I don't think Lucasfilm/Disney would have spent the money they did on re-shooting almost the entire movie if they didn't have faith in the long-term gains that Solo has the potential to bring. It is easily the most-fun Star Wars movie made since Disney acquired the franchise.
I enjoyed The Last Jedi, but I certainly understand the criticism it gets, but I don't think the divisive reception of the movie would have much of an effect on Solo's performance.
I think Solo's box office performance is more related to the release compared to those of Infinity War and Deadpool 2. Going to the movies isn't cheap - especially for the target demographic of both Infinity War and Solo. Tickets and concessions can easily be $15-$25/person, or $100 for a family of four, which is a tough ask twice (or three times) in a month. I'd wager that more people would rather see Infinity War than Solo, especially since it's 10 years in the making. Couple that with lazy marketing, what should we have expected to see?
I don't think Lucasfilm/Disney would have spent the money they did on re-shooting almost the entire movie if they didn't have faith in the long-term gains that Solo has the potential to bring. It is easily the most-fun Star Wars movie made since Disney acquired the franchise.
I enjoyed The Last Jedi, but I certainly understand the criticism it gets, but I don't think the divisive reception of the movie would have much of an effect on Solo's performance.