I haven't been watching as much anime as I used to, but I have noticed that promotional videos, fan reach-out videos have seen a dramatic shift toward using the Chinese language in the past few...
At US$256.18 million, Suzume is now the fourth highest-grossing anime film ever ahead of its release in Western theaters next weekend. This is largely thanks to China where the Makoto Shinkai anime film has reached US$104.89 million—the first Japanese film in history to pass this milestone—and is just a few million USD short of Japan’s US$107.44 million (14.45 billion yen) gross. This week could see the film’s largest market move from its home country to China for the first time in anime history.
I haven't been watching as much anime as I used to, but I have noticed that promotional videos, fan reach-out videos have seen a dramatic shift toward using the Chinese language in the past few years, for both anime and video games. As in, they'll often have special segments with a Chinese interpreter translating the Japanese speakers. This is fantastic for the industry in Japan. Far as I know, there wasn't a history of official collaboration until recently, so until recently it was mostly bootlegs and pirated anime in China. Please correct me if I'm wrong on that.
There is actually a surprising amount of promotion for this movie in the US as well. The last time I went to the mall I found two giant 3D standees advertising the film (one in Kinokuniya - a...
There is actually a surprising amount of promotion for this movie in the US as well. The last time I went to the mall I found two giant 3D standees advertising the film (one in Kinokuniya - a Japanese bookstore- and the other in the movie theater itself). It would seem that Crunchyroll really believed in this film and was willing to invest pretty heavily.
I don't know much about Chinese culture, but from a complete outsider's perspective I think that China has been seeing a huge increase in interest in animation in general over the past few years, given how many Chinese animated shows I've seen brought over to English speaking audiences. Some of those are pretty good - shout out to Link Click and Scissor Seven! I have also heard that there are a lot more Japanese productions that are having animation work outsourced to Chinese studios.
One of the things I like about the Anime industry, in spite of it's flaws, is how surprisingly collaborative it is. The studios are actually relatively small in size while the production is complex and varied, so each production has tons of different organizations involved. We've seen these productions outsource to other countries before - both in China and Korea. So I'm excited for what the new era comes up with! It's been very good so far.
Re: outsourcing, that's a really good point I forgot to consider. Of course it feels like a win-win situation for those two countries if the money flows both ways. As long as the best productions...
China has been seeing a huge increase in interest in animation in general over the past few years, given how many Chinese animated shows I've seen brought over to English speaking audiences. Some of those are pretty good - shout out to Link Click and Scissor Seven! I have also heard that there are a lot more Japanese productions that are having animation work outsourced to Chinese studios.
Re: outsourcing, that's a really good point I forgot to consider. Of course it feels like a win-win situation for those two countries if the money flows both ways. As long as the best productions continue to be made available worldwide, it's hard to find problems with more money flowing toward things we enjoy. Excluding the most cynical takes obviously...
Crunchyroll has been releasing a lot more movies in the US in the past few years. There’s a relatively big market for it here. They end up being really front-loaded though, they have big opening...
Crunchyroll has been releasing a lot more movies in the US in the past few years. There’s a relatively big market for it here. They end up being really front-loaded though, they have big opening weekends but then just collapse afterwards.
I haven't been watching as much anime as I used to, but I have noticed that promotional videos, fan reach-out videos have seen a dramatic shift toward using the Chinese language in the past few years, for both anime and video games. As in, they'll often have special segments with a Chinese interpreter translating the Japanese speakers. This is fantastic for the industry in Japan. Far as I know, there wasn't a history of official collaboration until recently, so until recently it was mostly bootlegs and pirated anime in China. Please correct me if I'm wrong on that.
There is actually a surprising amount of promotion for this movie in the US as well. The last time I went to the mall I found two giant 3D standees advertising the film (one in Kinokuniya - a Japanese bookstore- and the other in the movie theater itself). It would seem that Crunchyroll really believed in this film and was willing to invest pretty heavily.
I don't know much about Chinese culture, but from a complete outsider's perspective I think that China has been seeing a huge increase in interest in animation in general over the past few years, given how many Chinese animated shows I've seen brought over to English speaking audiences. Some of those are pretty good - shout out to Link Click and Scissor Seven! I have also heard that there are a lot more Japanese productions that are having animation work outsourced to Chinese studios.
One of the things I like about the Anime industry, in spite of it's flaws, is how surprisingly collaborative it is. The studios are actually relatively small in size while the production is complex and varied, so each production has tons of different organizations involved. We've seen these productions outsource to other countries before - both in China and Korea. So I'm excited for what the new era comes up with! It's been very good so far.
Re: outsourcing, that's a really good point I forgot to consider. Of course it feels like a win-win situation for those two countries if the money flows both ways. As long as the best productions continue to be made available worldwide, it's hard to find problems with more money flowing toward things we enjoy. Excluding the most cynical takes obviously...
Crunchyroll has been releasing a lot more movies in the US in the past few years. There’s a relatively big market for it here. They end up being really front-loaded though, they have big opening weekends but then just collapse afterwards.
I didn't know that any of them were out for more than a week; all the ones I have seen were limited release "events".
I enjoyed it. Saw it in theaters, and it was really fun.
Was supposed to be in cinemas in my city starting May 25th but now i can't find it anywhere, not even in the archive of past movies