13 votes

‘I can’t stress how much BookTok sells’: Teen literary influencers swaying publishers

Posted by Algernon_Asimov
Tags: social media, tiktok, booktok, teenagers, publishing, influencers, author.david barnett, source.the guardian
https://www.theguardian.com/books/2023/aug/06/i-cant-stress-how-much-booktok-sells-teen-literary-influencers-swaying-publishers

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Authors
David Barnett
Published
Aug 6 2023
Word count
1377 words

1 comment

  1. scarletink
    Link
    I think the interesting thing is that you take a moderate sized segment (teen girls) and it's changed into a more powerful influence when the channel is centralized. It creates a smaller surface...

    I think the interesting thing is that you take a moderate sized segment (teen girls) and it's changed into a more powerful influence when the channel is centralized. It creates a smaller surface area for marketers to focus on.

    8 votes