Weekly Programming Challenge - making our own data format

Hi everyone! There was no coding challenge last week, so I decided to make one this week. If someone wants to make his own challenge, wait few days and post it. I'm running out of ideas and I'd like to keep these challenges running on Tildes.

Everyone here knows data formats - I'm talking about XML or JSON. The task is to make your own format. The format can be as compact as possible, as human-readable as possible, or something that's really unique. Bonus points for writing encoder/decoder for your data format!

How do you handle long texts? Various unicode characters? Complex objects? Cyclic references? It's up to you if you make it fast and simple, or really complex.

I'm looking forward to your data formats. I'm sure they will beat at least csv. Good luck!