I think his views come from an experience in a method of content creation that works well at creating scale - the more things you have floating out there the more audience can reach by virtue of...
I think his views come from an experience in a method of content creation that works well at creating scale - the more things you have floating out there the more audience can reach by virtue of just being able to cover more interests. Large ‘Influencers’ tend to follow this framework but don’t agree that every content creator should work like that. Though I don’t think he’s entirely wrong, if your goal is to garner a huge audience a consistent release schedule is something countless content creators have sworn by.
While volume may be important for a sustained stream of revenues, I think the key is marketing. I have written more than 10 books (so the volume is fine), most of them were received well, but I...
While volume may be important for a sustained stream of revenues, I think the key is marketing. I have written more than 10 books (so the volume is fine), most of them were received well, but I can barely make a living. The most common email message I get is, "wow, why didn't I hear about your books earlier?" Why? Because I suck at marketing.
The odds are also rather stacked against you, to be fair. And by "rather" I mean "almost entirely," given how many books you have to compete with. And if you're only self-published, you can push...
The odds are also rather stacked against you, to be fair. And by "rather" I mean "almost entirely," given how many books you have to compete with. And if you're only self-published, you can push that "almost entirely" to "functionally entirely."
I should clarify: most of the books I have written are non-fiction and there is not as much competition as in the fine literature market there. Even a little marketing could go a long way. One...
I should clarify: most of the books I have written are non-fiction and there is not as much competition as in the fine literature market there. Even a little marketing could go a long way. One review once sold 100 books in two days and a lecture at university typically sells 200 copies in a month. Unfortunately this happens almost never.
My point still stands, though: volume without marketing is worth nothing.
Well, not nobody. At least this is a first hand article by someone who has been in the trenches of content creation. I've spent some time over at my local TV Station and those folks are content...
Well, not nobody. At least this is a first hand article by someone who has been in the trenches of content creation. I've spent some time over at my local TV Station and those folks are content IronMen.
I think his views come from an experience in a method of content creation that works well at creating scale - the more things you have floating out there the more audience can reach by virtue of just being able to cover more interests. Large ‘Influencers’ tend to follow this framework but don’t agree that every content creator should work like that. Though I don’t think he’s entirely wrong, if your goal is to garner a huge audience a consistent release schedule is something countless content creators have sworn by.
While volume may be important for a sustained stream of revenues, I think the key is marketing. I have written more than 10 books (so the volume is fine), most of them were received well, but I can barely make a living. The most common email message I get is, "wow, why didn't I hear about your books earlier?" Why? Because I suck at marketing.
The odds are also rather stacked against you, to be fair. And by "rather" I mean "almost entirely," given how many books you have to compete with. And if you're only self-published, you can push that "almost entirely" to "functionally entirely."
I should clarify: most of the books I have written are non-fiction and there is not as much competition as in the fine literature market there. Even a little marketing could go a long way. One review once sold 100 books in two days and a lecture at university typically sells 200 copies in a month. Unfortunately this happens almost never.
My point still stands, though: volume without marketing is worth nothing.
Well, not nobody. At least this is a first hand article by someone who has been in the trenches of content creation. I've spent some time over at my local TV Station and those folks are content IronMen.