6 votes

Inside the collapse of $100 million home-design startup Homepolish

3 comments

  1. [3]
    Wolf
    Link
    This does make me wonder how investors pick what to invest in. I expected a little more due diligence form the people who gave him $20 million. I agree that Santos's failure comes from his...

    This does make me wonder how investors pick what to invest in. I expected a little more due diligence form the people who gave him $20 million. I agree that Santos's failure comes from his inexperience running a business. What struck me was Santos starting projects and then abandoning them a couple weeks later, since I have done that multiple times (thankfully without much money involved).

    One another note: articles like this seem really useful. Is there a book detailing startup failures like this one? I guess I am looking for startup that failed because of actual issues, rather than startups like Theranos, which failed because of outright fraud.

    4 votes
    1. [2]
      Greg
      Link Parent
      I don't know of any good books on startup failure specifically, but I mentioned Fooled by Randomness in another similar thread and I think it provides an interesting view on what leads to these...

      I don't know of any good books on startup failure specifically, but I mentioned Fooled by Randomness in another similar thread and I think it provides an interesting view on what leads to these poor choices - both within the business, and perhaps even more so from the investors as you mention above.

      I also found When Genius Failed very interesting. It's essentially a case study of how a single fund managed to cause a global economic panic in the late 90s. It's not really a startup per se, and by definition it can't touch on modern startup culture, but in its way that makes it all the more interesting: the parallels to be drawn are striking even though the company started even before dialup internet access was readily available.

      3 votes
      1. Wolf
        Link Parent
        They both look pretty good. Thanks!

        They both look pretty good. Thanks!

        1 vote