In many countries, there was still great reluctance to issue a card associated with Bank of America, even though the association was entirely nominal in nature.
National BankAmericard Inc (“NBI”) decided to rebrand.
The term Visa was conceived by the company's founder, Dee Hock. He believed that the word was instantly recognizable in many languages in many countries, and that it also denoted universal acceptance.
Part II: An Overview of Visa examines the state of Visa's business and why fintech has yet to dethrone the dominant payment processors.