10
votes
Domino's Pizza will pull out of three Nordic countries and Switzerland after sustaining significant losses
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- Title
- Domino's to pull out of Scandinavia and Switzerland
- Authors
- Julia Kollewe
- Published
- Oct 17 2019
- Word count
- 522 words
I've also noticed that US fast food chains normally end up way more expensive in Europe, which changes the value proposition significantly. A quick search suggests that a large cheese pizza from Dominos is currently $9.99 in the US but £15.99 ($20.55) in the UK, for example, and the quality is no better - meanwhile, exactly as you say, there are independent places everywhere that'll do an extra large pizza with any 3 toppings for under a tenner.
Sure, most of the costs of doing business are higher here, but I get the impression they're trying to increase prices until they maintain the same percentage margins they get in the US without taking enough account of the local competition.
is it weird that on first pass this read to me like a headline about the state of affairs of a war?
Wait until Pizza Hut takes advantage of the inevitable power vacuum that comes with Domino's withdrawal of their forces.