12 votes

‘Corona Beer Virus’ searches show brewer can’t evade coronavirus

Posted by Algernon_Asimov
Tags: drinks, business, corona beer, alcohol, coronaviruses.covid19, search engines, beer, branding, author.anurag kotoky, source.bloomberg, paywall.soft
https://www.bloomberg.com/news/articles/2020-02-27/corona-beer-takes-a-hit-from-coronavirus-as-brand-image-suffers

1 comment

  1. mrbig
    Link
    I'd be interested in actual sales numbers. I bet some people would buy Corona Beer right now as a humorous/ironic statement. edit: replaced for correct quote

    The so-called purchase intent among adults in the U.S. has plunged to the lowest in two years

    I'd be interested in actual sales numbers. I bet some people would buy Corona Beer right now as a humorous/ironic statement.

    edit: replaced for correct quote

    4 votes