"Awareness week" - don't we have enough attention already?

Bit of a negative post or rant, so feel free to skip if not in the mood for a kinda sour take.

Apparently this week is transgender awareness week and while it's obviously about more than just being aware of the thing (like breast cancer awareness month is also about educating etc.) I still feel like the purpose is so far removed from what it's supposed to be that it may as well be satirical.

From that link:

While most of the discussion of trans folks online can often be centered on negativity, Transgender Awareness Week gives us the opportunity to uplift positive and insightful stories of trans people across the country.

Does it though? gif

Is anybody outside of our community going to actually learn anything this week?

Are they going to an extra event or something just because someone decided this week is special for us?

Because I think it's nothing except detrimental to us. It only gives more ammunition to those who already hate us and already at best want us to go away.

(Day of remembrance, also this week, is on the other hand an important day I think.)