7
votes
'Mission: Impossible – Dead Reckoning Part One’ sets franchise five-day US opening record with $80M
Link information
This data is scraped automatically and may be incorrect.
- Authors
- Anthony D'Alessandro
- Published
- Jul 16 2023
- Word count
- 450 words
So... a disappointing opening weekend once again. Me, and everyone really, was hoping Mission Impossible would not fall into the camps of recent box office disappointments this summer, but alas that's what ended up happening.
The movie is good, and it has great audience scores (A Cinemascore tying with Fallout for the highest of the franchise), and the international box office is pretty strong (sans China collapsing for it). So it should end up doing better than Indiana Jones and the Dial of Destiny (with a lower budget too 290 vs 320). So hopefully it has some legs to it so it can hit 700M WW. Though that's still coming below expectations of 900M WW (which would have been a similar increase from Rouge Nation to Fallout).
What went wrong? Paramount gave it a weird marketing campaign. Releasing a teaser a year in advance that got a lot of attention online but was never followed up with anything. Paramount decided to release it a week before Barbenheimer which is taking up ALL of the attention, leaving MI7 in the cold. It's really such a shame for such a good movie. This is the type of action movie that Hollywood should be making more of and the box office not reflecting that is a major bummer.