Is cinema dying? And if so, who is responsible? – A murder mystery
23
votes
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‘The Creator’ looks to turn moviegoers into believers: How Disney marketed Gareth Edwards’ original sci-fi pic
15 votes -
Inside ‘Barbie’s’ pink publicity machine: How Warner Bros. pulled off the marketing campaign of the year
36 votes -
How the ‘Barbie’ vs ‘Oppenheimer’ online discourse is helping both films: It’s no longer a case of “Either/or” that it first appeared to be but rather “Which one first?”
28 votes -
Yes, ‘Scream VI’ marketing is behind the creepy Ghostface sightings causing scares across the US
3 votes -
Netflix dropped ‘The Cloverfield Paradox’ after the Super Bowl five years ago – why streamers are unlikely to try that surprise strategy again
5 votes -
‘Bros’ director, producer open up about “confusing” opening weekend and the fierce debate it sparked
8 votes -
The creepy smiling people from “Smile" invaded a bunch of Major League Baseball games last night
3 votes -
How A24 became the ultimate film cult
8 votes -
Massive film marketing spends are back as summer tentpole season kicks off
2 votes -
Twenty years ago, Harry Potter and Lord of the Rings changed the future of Hollywood
5 votes -
Kazakhstan stops resisting Borat, adopts "Very nice!" tourism slogan
20 votes -
Documentaries as advertising: Corporate interests turn to indie docs for influence; audiences in the dark
7 votes -
The absurdities of 'franchise fatigue' and 'sequelitis' (or, what is happening to the box office?!)
6 votes