I'm looking at some recommendations for books about childhood trauma and abuse. Every book is almost the same. Something with a very long title like "You Are Your Own Blorbo: 25 Strategies and Steps to Overcome Your Hurdles and Achieve CHIM".

Then there is the uninspired and very fake summary. And then some supposedly impressive quotes by some supposedly bigshot people.

When you check out the author, they're often mentioned as a therapist with [insert experience of a few decades that doesn't necessarily mean anything]. They don't generally even mention what kind of therapist the author is (a psychologist, a psychiatrist, a mental health councillor, a different type?). They certainly don't give too much specifics about the therapy techniques they're specialized in and actual education, you know, two very important things.

It all feels disingenuous and scammy.

Thanks to this dishonest marketing style of virtually every single book in the industry, none of it means anything. You could write the absolutely worst, actively hurtful book, and still get all of this plastered on.

Beyond this marketing illusion, I know there to be some books that are actually helpful (have read a few), but vast majority of self-help books are either scams or overselling their quality. The problem is, even quality books seem to have this marketing shtick going on. Internet isn't too helpful either, because people -especially laypeople- too often misjudge. The only way seems to be seeing what the fuss is about yourself. But that takes a lot of time, and there's also the possibility that you will come out of the other end with internalized crap. It's genuinely a soulless ordeal to sift through all this utter shit to find something of worth.

I know it's not hopeless, as I read some good books throughout the years, but damn can it feel that way. It's especially more frustrating when you're just trying to find something to help tackle problems, and you're met with a capitalist epistemological nightmare.

This is a rant, I absolutely detest this industry, but this post is also meant to start a discussion. There is something rotten about this, and I wonder what other people have experienced and think about it. Experiences, frustrations, solutions, etc. are all welcome.

So, over the pandemic, I decided to follow a dream and write a novel. I followed all of the best practices I could find, had it beta read by folks so that the finished product would be as polished as possible, posted it on Amazon's kdp site in ebook and paperback/hardcover, and then set out to get the word out, but nothing seems to be attracting any attention to it.

To be fair, I know I'm not going to be the next Stephen king, but at the same time I feel like I should be able to find an audience somewhere. I've tried Facebook ads, i run a blog I post to semi regularly, as well as mirror posts on FB and insta, I've tried a couple of short videos on tiktok, but since its launch a couple years back, I've managed to amass just under 20 bucks Canadian in royalties.

Now, money wasn't a motivator when I began this new trek, but it would be nice to feel like the world I created has reached a few people and given them at least a small amount of entertainment.

If you're an author that's had success with some form of marketing, please share, and if you're someone who reads new stuff on the regular, where do you go to find new stories?

So I rarely take rideshare, but sometimes it's important. Today, my driver was friendly, chatty, personable, driving a brand new Ford electric vehicle. He mentioned that he had spent more than a decade selling for an auto dealership before starting to drive. He bragged about the car, the price, the fact that it's built like a tank and safe in a crash. He talked down Tesla and Elon Musk for faults and failings I'm sure most of us can imagine without effort. He had an answer for every anecdote I told about my car experiences that brought the conversation back around to the advantages of this make and model of car, including the fact that cars are significantly cheaper than a couple of years ago.

It wasn't a terrible experience but I feel bemused, puzzled, a little annoyed, a little bit impressed. It's creative if this is in fact a strategy not a coincidence.

Can anyone relate to this experience? What are your thoughts?

I haven’t touched reddit since the APIcalyspe. I’m planning to delete my account but haven’t gotten around to it yet. I was a heavy Apollo user on iOS but never subscribed to it for its push notification service, instead I kept the official reddit app installed and the only thing I used it for were its notifications. I still have both apps installed.

Anyway, I was surprised to see one pop up yesterday, especially since it wasn’t connected to my user activity (a new private message or reply to an old comment of mine or something). The notification was just an ad. More specifically, it was promoting some trending post on the site that had “>12,000 upvotes.” In many many years of having the app installed I’ve never seen that before. Is it new?

Reddit’s had a mildly antagonist relationship with its users for ages, but it feels like they are REALLY intensifying things now. I’m glad I got off the train when I did. And sorry for making yet another post about reddit, I think we’re all getting tired of harping on it here.

My band are releasing a new single on the 5th August, another later in the year, and a third early next year. We've released a few tracks already, but we never seem to get much traction when trying to promote them. The band has agreed that a different approach is probably needed, and so we're open to a bit of experimentation. So, musos of Tildes: how do you go about promoting the music you release?