I generally agree with what is said here, except for this point: For me, those chat buttons have been so overused by random shitty Shopify sites, that I associate them with the opposite - whenever...
I generally agree with what is said here, except for this point:
Instead of saying you have eager, responsive, intelligent tech support, put a “chat now” bar on every page of your website.
For me, those chat buttons have been so overused by random shitty Shopify sites, that I associate them with the opposite - whenever I see a chat button on the website, I automatically assume that I'll have to spend 5 minutes fighting with the dumbest chat bot ever, and then wait almost a week for the support to say something unhelpful and close the chat.
I suppose something like this is a useful reminder for non-marketing writers to avoid the tropes of marketing so they don't accidentally code their output as trash, but I actually prefer marketing...
I suppose something like this is a useful reminder for non-marketing writers to avoid the tropes of marketing so they don't accidentally code their output as trash, but I actually prefer marketing material to stay obvious so that it's easier to avoid and I don't accidentally waste my time reading vapid, self-promoting corporate propaganda.
A short, somewhat exaggerated post about words that are over-used in marketing because they're powerful. Other powerful words like that include "universal," "always," "never," "forever," and "for...
A short, somewhat exaggerated post about words that are over-used in marketing because they're powerful. Other powerful words like that include "universal," "always," "never," "forever," and "for everyone."
I wouldn't go so far as to say we should stop using them altogether, but they raise my suspicions. What claim is being made? What's the evidence? Do I believe that claim?
You could make another list of such words for social media and newspaper headlines.
I have so many blacklisted words / sentence patterns for article titles that I have a very hard time convincing myself to read anything. In computer science it's more common to see "considered...
You could make another list of such words for social media and newspaper headlines.
I have so many blacklisted words / sentence patterns for article titles that I have a very hard time convincing myself to read anything.
This reminds me of two (video, but still advertising) tropes that make me want to jump out of a window, and I'm usually incredulously looking around and feeling shocked that no one feels the same...
This reminds me of two (video, but still advertising) tropes that make me want to jump out of a window, and I'm usually incredulously looking around and feeling shocked that no one feels the same way.
When the theme and opening line of a commercial is "Here's to X", as in "Here's to moms", "here's to baseball", "here's to teachers", "here's to the dreamers". It's such an annoying, overplayed phrase that makes me think whoever wrote the script for he commercial has absolutely zero iota of talent. It sounds like something AI wrote at this point.
Where multiple people in multiple different places and disconnected situations are all saying a single line of dialog. White woman walking her dog "I'm voting for Glup Shitto because he understands what's important. Black man working as a line cook "what it's like to put in a hard days work" latina girl with a stack of books at a college campus "how important education is*, and all of them together "what serving our country is all about".
It seems like the second one has become "standard advertising template #1", especially in certain sectors (political advertising, alcohol, nebulous IT provider stuff, and especially pharmaceuticals). It's just so lazy and overdone. Stuff like this makes me nostalgic for advertising in the 50s where it's just some guy holding the product and saying "our is better than the other people's" in a few more words.
I think that's swapping one abstraction for another? "Commodification" is itself an abstraction that we could unpack. "Commodity trading" is about trading standardized bulk goods that everyone...
I think that's swapping one abstraction for another? "Commodification" is itself an abstraction that we could unpack.
"Commodity trading" is about trading standardized bulk goods that everyone uses - something like corn or wheat. But often, marketing is about appealing to people's hopes and dreams rather than just selling the thing itself for its practical characteristics. Isn't making the product seem special the opposite of commodifying it?
Or does it just mean selling it at all? If you do things for money, is that commodifying your time? Nowadays, not doing things for money is sometimes dismissed as "unpaid labor." If you do work and you're not paid for it, or not paid enough, maybe you're being exploited?
Okay, makes sense! But what are examples of things that people buy and sell now that they used to do themselves? Is this about cooking, childcare, home repair, playing music, something else?
Okay, makes sense! But what are examples of things that people buy and sell now that they used to do themselves? Is this about cooking, childcare, home repair, playing music, something else?
I generally agree with what is said here, except for this point:
For me, those chat buttons have been so overused by random shitty Shopify sites, that I associate them with the opposite - whenever I see a chat button on the website, I automatically assume that I'll have to spend 5 minutes fighting with the dumbest chat bot ever, and then wait almost a week for the support to say something unhelpful and close the chat.
I suppose something like this is a useful reminder for non-marketing writers to avoid the tropes of marketing so they don't accidentally code their output as trash, but I actually prefer marketing material to stay obvious so that it's easier to avoid and I don't accidentally waste my time reading vapid, self-promoting corporate propaganda.
A short, somewhat exaggerated post about words that are over-used in marketing because they're powerful. Other powerful words like that include "universal," "always," "never," "forever," and "for everyone."
I wouldn't go so far as to say we should stop using them altogether, but they raise my suspicions. What claim is being made? What's the evidence? Do I believe that claim?
You could make another list of such words for social media and newspaper headlines.
I have so many blacklisted words / sentence patterns for article titles that I have a very hard time convincing myself to read anything.
In computer science it's more common to see "considered harmful" than "is dead". Funnily enough there is also a considered harmful is considered harmful
This reminds me of two (video, but still advertising) tropes that make me want to jump out of a window, and I'm usually incredulously looking around and feeling shocked that no one feels the same way.
When the theme and opening line of a commercial is "Here's to X", as in "Here's to moms", "here's to baseball", "here's to teachers", "here's to the dreamers". It's such an annoying, overplayed phrase that makes me think whoever wrote the script for he commercial has absolutely zero iota of talent. It sounds like something AI wrote at this point.
Where multiple people in multiple different places and disconnected situations are all saying a single line of dialog.
White woman walking her dog "I'm voting for Glup Shitto because he understands what's important. Black man working as a line cook "what it's like to put in a hard days work" latina girl with a stack of books at a college campus "how important education is*, and all of them together "what serving our country is all about".
It seems like the second one has become "standard advertising template #1", especially in certain sectors (political advertising, alcohol, nebulous IT provider stuff, and especially pharmaceuticals). It's just so lazy and overdone. Stuff like this makes me nostalgic for advertising in the 50s where it's just some guy holding the product and saying "our is better than the other people's" in a few more words.
I think that's swapping one abstraction for another? "Commodification" is itself an abstraction that we could unpack.
"Commodity trading" is about trading standardized bulk goods that everyone uses - something like corn or wheat. But often, marketing is about appealing to people's hopes and dreams rather than just selling the thing itself for its practical characteristics. Isn't making the product seem special the opposite of commodifying it?
Or does it just mean selling it at all? If you do things for money, is that commodifying your time? Nowadays, not doing things for money is sometimes dismissed as "unpaid labor." If you do work and you're not paid for it, or not paid enough, maybe you're being exploited?
Okay, makes sense! But what are examples of things that people buy and sell now that they used to do themselves? Is this about cooking, childcare, home repair, playing music, something else?