ABBA star Björn Ulvaeus believes avatars are the future after greeting one millionth attender at the group's hit show, Voyage

Of course they are. When you are Ed Sheeran's great grandchild, and the money is starting to run out because you've never had to have a job, turning your ancestor's image into a source of passive income looks like a complete no-brainer!

As a fan of some big artists who are no longer around, this is an exciting possibility for some day getting to experience shows that I never would have been able to without this tech. I always say that the first thing I would do with a time machine is go see Queen at Wembley, for example.

On the other hand, and as a musician, this just seems likely to further entrench the position of the biggest names in the business, making it harder and harder for a small artist to break through the noise and make a living.