If you love ABBA, then London is the place for you. You can begin your day by attending a production of ABBA's jukebox musical Mamma Mia!, where you'll listen to theatrical singers belt "Dancing Queen" and "Money, Money, Money." After this rousing performance, you can take the underground to ABBA Arena, a purpose-built stadium where you can watch holograms of the band perform "Mamma Mia" and "Take a Chance on Me." And if you're hungry, you can head over to Mamma Mia! The Party, a theatrical dining experience where you can eat a four-course Greek meal while being serenaded with more ABBA tunes.
Once you're tired of shuffling from theater to theater, you can return home to watch Mamma Mia! the movie and its sequel, Mamma Mia! Here We Go Again, or you can play ABBA: You Can Dance, a dance rhythm video game on Nintendo Wii. London is effectively Las Vegas for ABBA tourism, a central hub for fanatics to celebrate the work of a much-beloved musical act with near-religious devotion. In London (and almost everywhere else in the world), you can consume as much ABBA as you want through numerous mediums.
Somehow, improbably, a band of quirky Swedes and their catalog of happy-go-lucky pop tunes has become the basis for highly lucrative intellectual property on par with comic book films and The Fast and Furious franchise. So today, we'll explore ABBA's unique appeal and the band's wildly profitable commercial afterlife.
Momma Mia is a great movie