1 vote

San Fermin - Weird Environment (2024)

3 comments

  1. [3]
    cfabbro
    (edited )
    Link
    That music video was genuinely interesting. I think most of it was clearly AI images, but I wonder how it was all then animated afterwards. I suspect, however it was done, we're probably going to...

    That music video was genuinely interesting. I think most of it was clearly AI images, but I wonder how it was all then animated afterwards. I suspect, however it was done, we're probably going to see a lot more music videos like it in the future, using AI images as the foundation on which to build upon.

    2 votes
    1. [2]
      kfwyre
      Link Parent
      There's some more information about the video creation here: On the meaning of the song as reflected by the video: On the creation of the video itself:

      There's some more information about the video creation here:

      On the meaning of the song as reflected by the video:

      The song is about the disorientation of a breakup, how your whole world feels suddenly fake and unpleasant. I’ve also felt a related sense of distress around the approach of AI in the world of art and music. So I thought it might be cool to use a tool that makes me uncomfortable to create a video that captures that same feeling of discomfort. It felt like a way of engaging with the issue, rather than ignoring it and just having this abstract blanket of fear around it.

      After a break up, you try on a bunch of personalities, living in this uncanny valley where nothing feels quite right. The strange animations we made felt like the right way to say something about that time. It was also a fun way to render a bunch of flooded environments, and to touch on some of the global stresses we have all been feeling recently.

      On the creation of the video itself:

      We took a press photo of me— the first one ever taken, when I was 21— and then transformed it into 37 different ‘Ellises,’ based on stylistic prompts. We situated them in the environments described in the song, and taught them to sing along to the lyrics. Then we blew them up in cartoonish explosions.

      While we were making it, the AI felt less like an ‘author’ and more like a tool, which was reassuring. (And still a pretty wonky tool, to be honest.) I still feel anxious about where it’s all headed– that in the rush around AI we try to remember why we make art in the first place, which is that it’s nice to communicate with other people. But also: it’s funny as hell to see a portrait of me as Taylor Swift, or Popeye, or a Picasso painting, and then destroy it. My hope is that the concept and the juxtaposition, which came from human authors, are what makes it feel substantive, or at least more than a party trick.

      1 vote
      1. cfabbro
        (edited )
        Link Parent
        Hah, that makes their use of AI even more interesting! I like their take on breakups too. Thanks for sharing!

        Hah, that makes their use of AI even more interesting! I like their take on breakups too. Thanks for sharing!

        2 votes