When did rap turn into this? We need to start over.

hey all! just wanted to share a really interesting response to the title question i came across today.

this discussion spawned on the /r/justfuckmyshitup subreddit, a page dedicated to those with bad haircuts, and was based around rising (you guessed it) emo rapper, bexey.

as with many others in the genre, most of bexey's following is still very underground even though popular tracks like 'cutthroat smile' and 'stay alive' have reached 2.9 million and 7 million hits, respectively, on youtube.

while a bit of controversy surrounds bexter as he was once a good friend of late emo rap frontrunner
lil peep
(linked: 'your favorite dress') though has been rumored to have stolen several of peeper's clothes after his death, the musical point of discussion quickly turned to the question in the title:

when did rap turn into this? we need to start over.

not shortly after, user /u/GNAR-gemniii responds.

This is natural progression in genres of music.
Hip hop starts somewhere, has it's defining characteristics established, then people start pushing the genre in different directions because the same old same old has been done before.
We're in a weird sort of teenage state with hip hop right now, where people are taking the genre and mixing in characteristic of other genres - some good, some bad. This, combined with the 'viral' nature of social media means we get people who do crazy things to stand out like the above, as part of pushing the genre in all these weird directions. This guy specifically is a blend of modern trap production with goth and emo influences (if you couldn't tell).
as always, there are gonna be people who do it better than others, and people who rely on gimmicks for attention. This guy is a solid 6/10 talent wise, but has an image that appeals to a younger generation. This pattern is as old as music and culture, and people said the same things about every genre when we start getting some really wacky stuff that doesn't really fit within the confines that we would normally associate with the genre.
Nu-metal is a great example of this. traditional rock and metal music had been done to death, so we had this infusion of hip hop characteristics in to metal. In its infancy, a lot of it is really bad as people figure out what works, then as the subgenres become more popular you have people who hit a nice groove that combines the best characteristics of both genres into something that actually appeals to people who might like one or the other, and can now appreciate the other part of the blooming subgenre. something like Limp Bizkit or Kid Rock vs. Linkin Park or Korn. They're very similar genre wise but you can see maturation of the style and the progression of people doing it well.
We've already had some really nice subgenres blooming out of hip hop. Cloud rap is one that I think blends very well, and has been around long enough for people who were inspired by the artists at the forefront to come out and do it themselves, sometimes pushing it even further. Recently Lil Peep was an artist that many felt blended nicely the attitude of punk rock / emo / grunge with the banging beats that dominate modern hip hop currently. In the past couple years NY has had a surge of artists who grew up listening to the boom bap greats that paved the way for hip hop and are now blending that into the modern trap beats. The Underachievers are a personal favorite who demonstrate their understanding and respect for the origins of hip hop by showing master of both old and new styles (infused with the ideals of hippy counter culture) on their album Evermore: The Art of Duality. Seriously it's great, give it a listen. If you like old hip hop you will definitely like some of the songs at least, and it could open your eyes a bit and see how they translate traditional skills on top of more modern production.
As the genre continues to dominate main stream music we're going to have people inspired by artists in these weird hip hop subgenres come out and do it better than their idols, giving us a further refined and more tasteful progression of the subgenres that are currently in their infancy.
As time goes on, we forget the gimmicky trash that tends to flare out quickly and tend to remember the ones that did it well. Within the next 10 years i feel we're going to see some of the subgenres really shine and define themselves separately from the genres they have their roots in.
I just love the culture so on some level I can enjoy some objectively not that great music because I appreciate the art and what these artists are trying to do.
e. Don't even get me started on how metal has stagnated and it's energy has evolved into modern dubstep.