Confession: I like shrinkflation

I’ve been noticing food shrinkflation a lot here in Belgium lately. Smaller soda cans, biscuit packet counts going down, 125g becoming 115g etc.

And honestly, to choose between the same size package getting more expensive vs less of it… I’ll take the latter. It’s reducing consumption. Which is great as a whole, but also selfishly if I’m buying a pack of crisps and I get to eat less of it … great.

Not so great on essentials obviously but those aren’t really hit by shrinkflation as much as snacks, etc.

Okay, that’s it. I do want to stress that I don’t like paying more for the same shit, but on a practical level, if I do, I much rather get less for the same price than have to spend more and be stuck getting the same quantity.

Especially if it’s junk food… I’ve even found myself disliking the old soda can sizes when I come across them. Having gotten used to the new ones, the old ones are straight up too much.