A few years ago I started shopping at Lidl and came to really like their bakery.

I noticed over time that their bagels became smaller.

Smaller than the bagels at Giant supermarket, and two real bagel shops I eventually found. Currently "everything" bagels at Lidl are 79 cents each. At the real bagel shops "everything" bagels are $2 each.

The Lidl bagels are smaller, the "everything" bagels don't have salt or nearly as much. I like them better than the bagels from one of those two "real" bagel shops.

Thankfully, the smaller Lidl bagels have fewer calories!

I remember a few years ago I saw several articles about bagel places scooping out some of the bread for people watching their weight.

Duh, they should have just made them smaller.

The Lidl bagels are still large enough to make decent sandwiches.

I’ve been noticing food shrinkflation a lot here in Belgium lately. Smaller soda cans, biscuit packet counts going down, 125g becoming 115g etc.

And honestly, to choose between the same size package getting more expensive vs less of it… I’ll take the latter. It’s reducing consumption. Which is great as a whole, but also selfishly if I’m buying a pack of crisps and I get to eat less of it … great.

Not so great on essentials obviously but those aren’t really hit by shrinkflation as much as snacks, etc.

Okay, that’s it. I do want to stress that I don’t like paying more for the same shit, but on a practical level, if I do, I much rather get less for the same price than have to spend more and be stuck getting the same quantity.

Especially if it’s junk food… I’ve even found myself disliking the old soda can sizes when I come across them. Having gotten used to the new ones, the old ones are straight up too much.