26 votes

Charity for profit: Brandfluence/Softgiving, the marketing agency behind some of Twitch's most successful fundraising streams quietly collected 42% of donations

Posted by cfabbro
Tags: amazon, twitch, charities, non profits, fundraising, softgiving, brandfluence, ceo, matt pfaltzgraf, givinga, givinga foundation, donor advised funds, profiteering, commissions, celebrities, influencers, expenses, youtube, nondisclosure agreements, leaks, contracts, emails, lawsuits, investigation, author.jacob wolf, author.hunter cooke, long read
https://www.jacobwolf.report/p/charity-profit-look-company-made-millions-off-twitchs-mostwatched-fundraising-streams

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Title
How Softgiving Collected 42 Percent of Donations from Twitch Streams
Authors
Jacob Wolf
Word count
4028 words

2 comments

  1. cfabbro
    (edited )
    Link
    Related clip from xQC yesterday where he admits he was paid $90k for the Pittsburgh Knights / Wiz Khalifa sponsored charity marathon event mentioned in the article that was run by Softgiving, and...

    Related clip from xQC yesterday where he admits he was paid $90k for the Pittsburgh Knights / Wiz Khalifa sponsored charity marathon event mentioned in the article that was run by Softgiving, and only ended up raising $61k for charity... which is also apparently why xQC stopped doing those sorts of events.

    11 votes