That's pretty ridiculous. But this does explain a lot of comments I've seen on YouTube (stupid non-consent from some other "famous" YouTuber followed by tons of comments from their fans being so...
Many non-celebrity influencers are not paid based on the success of their marketing campaigns. In fact, less than 20% of companies track the sales induced by their influencer marketing campaigns. Instead, influencers’ pay is based on impact measures such as the number of followers and engagement (likes and comments), furnishing an incentive for fraudulent behaviour – for inflating their influence.
That's pretty ridiculous. But this does explain a lot of comments I've seen on YouTube (stupid non-consent from some other "famous" YouTuber followed by tons of comments from their fans being so excited to see their favorite content creators like the same content they do. It also, more directly, explains why every time I open Instagram and let all the stupid posts on the search tab distract me, the comments are full of people saying "omg this looks incredible" when it really doesn't. Just sad, aspiring influencers trying to build each other's engagement any way they can.
I find it really strange how many companies apparently can spend so much on advertising without knowing if it actually works. I know that a strategy for long term brand recognition is hard to...
I find it really strange how many companies apparently can spend so much on advertising without knowing if it actually works. I know that a strategy for long term brand recognition is hard to track on a campaign level, but it does seem like a good deal of advertising is basically money down the drain.
That's pretty ridiculous. But this does explain a lot of comments I've seen on YouTube (stupid non-consent from some other "famous" YouTuber followed by tons of comments from their fans being so excited to see their favorite content creators like the same content they do. It also, more directly, explains why every time I open Instagram and let all the stupid posts on the search tab distract me, the comments are full of people saying "omg this looks incredible" when it really doesn't. Just sad, aspiring influencers trying to build each other's engagement any way they can.
I find it really strange how many companies apparently can spend so much on advertising without knowing if it actually works. I know that a strategy for long term brand recognition is hard to track on a campaign level, but it does seem like a good deal of advertising is basically money down the drain.