CGI ‘influencers’ like Lil Miquela are about to flood your feeds
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- Miranda Katz, Graeme McMillan, Brian Raftery, Geek's Guide to the Galaxy, Emily Dreyfuss
- Word count
- 1295 words
The article from The Cut linked in there that goes into more detail about the "hack" is a weird read, what a bizarre story.
The whole concept is pretty interesting though, and could have some really strange effects in the future. Earlier this year, Nvidia showed off some face-generation technology as well that has a lot of potential—it's obviously still flawed, but even just with some manual adjustment/cleanup a lot of those generated faces could easily be taken for real people.
Once we can just generate images of people that are completely realistic, does that completely replace the entire modeling industry? There are already issues related to unrealistic standards of beauty, what happens once the "people" in advertising have a literally unachievable level of beauty because they're no longer even real people?
Who says it will be just models that get replaced too? In the not too distant future pop stars like Sharon Apple will probably be an everyday reality. Why rely on some fragile human that can only work 8-12 hours a day when you can just custom build your pop and movie stars using market research to maximize their appeal? Not only that but virtual celebrities can be in multiple places at once and will never get tired, sick or have mental breakdowns.
As usual manga and anime is years ahead in predicting this stuff too... or perhaps, a bit like Star Trek, is actually the source of the ideas driving these techs to be developed in the first place.
p.s. both Lil Miquela's and Bermuda's Instagram accounts are uncanny valley levels of bizarre and a bit creepy.