28 votes

Apple's latest anti-tracking feature in Safari takes toll on digital advertising

5 comments

  1. Yudhayvavhay
    Link
    Good. They make Apple look like an asshole but don't mention how a lot of people just don't want to give them data.

    This will mean multi-touch attribution, even over a shorter horizon, will not be possible.

    Good. They make Apple look like an asshole but don't mention how a lot of people just don't want to give them data.

    18 votes
  2. alessa
    Link
    Anything that makes it harder for corporate entities to manipulate me into buying their widgets is good news to me. I like where this is going.

    Anything that makes it harder for corporate entities to manipulate me into buying their widgets is good news to me. I like where this is going.

    9 votes
  3. flower
    Link
    Makes me wonder what would be the best alternative to ultra targeted advertising for those companies. The more I read into it the more disgusting and predatory it looks, and it seems like more and...

    Makes me wonder what would be the best alternative to ultra targeted advertising for those companies. The more I read into it the more disgusting and predatory it looks, and it seems like more and more people are getting into that.

    7 votes
  4. Octofox
    Link
    How does the feature actually work. Firefox has also started pushing tracking protection recently so it would be interesting to compare them.

    How does the feature actually work. Firefox has also started pushing tracking protection recently so it would be interesting to compare them.

    6 votes
  5. starchturrets
    Link
    Forget ITP, thanks to Safari’s content blocking API, I don’t even have to see the ad. Also, why don’t they just use stuff such as supercookies for tracking?

    "ITP 2 will have a huge impact on attribution when a user is exposed to an online ad while using a Safari browser,"

    Forget ITP, thanks to Safari’s content blocking API, I don’t even have to see the ad. Also, why don’t they just use stuff such as supercookies for tracking?

    1 vote