16 votes

What WhatsApp’s upcoming monetisation means for the company and its 1.5 billion users

2 comments

  1. [2]
    unknown user
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    Hopefully the US govt will come to its senses one day and chop companies like Facebook and Google up. On another note, Stories were already being used for advertisements anyways. They were small...

    In absence of any meaningful targeting data, WhatsApp has no option but to rely on Facebook or Instagram to extract targeting data on users for running advertising. Since a user is likely to use the same mobile number on WhatsApp as well as on Facebook and Instagram, WhatsApp can pull in the targeting data from the latter two, both of which have ample data on users to run quality marketing campaigns, which is evident in the increasing market share of Facebook Inc. when it comes to digital advertising.

    Hopefully the US govt will come to its senses one day and chop companies like Facebook and Google up.

    On another note, Stories were already being used for advertisements anyways. They were small businesses advertising to their contacts. Apart from a few instances, that's the only sort of status posts I see.

    5 votes
    1. 666
      Link Parent
      It'd be really nice if that happened, but why would they do that? These companies cooperate with them and provide valuable private and personal information to the US government. They greatly...

      Hopefully the US govt will come to its senses one day and chop companies like Facebook and Google up.

      It'd be really nice if that happened, but why would they do that? These companies cooperate with them and provide valuable private and personal information to the US government. They greatly simplify the efforts of the NSA and other agencies.

      3 votes