8 votes

‘It’s genuine, you know?’: Why the online influencer industry is going ‘authentic’

Posted by alyaza
Tags: social media, influencers, youtube, instagram, work, authenticity, author.sophie elmhirst, source.the guardian, long read
https://www.theguardian.com/media/2019/apr/05/its-genuine-you-know-why-the-online-influencer-industry-is-going-authentic

Link information

This data is scraped automatically and may be incorrect.

Authors
Sophie Elmhirst
Published
Apr 5 2019
Word count
5749 words

1 comment

  1. The_Fad
    Link
    I've never bought this type of thinking and I still don't. To me an online influencer is no different than Billy Mays or Ron Popeil, the only difference being they hock many, many, many products...

    I've never bought this type of thinking and I still don't. To me an online influencer is no different than Billy Mays or Ron Popeil, the only difference being they hock many, many, many products rather than a select few.

    4 votes