9 votes

How Twitter users compare to the general American public

6 comments

  1. [6]
    Icarus
    Link
    I'm honestly a bit surprised on how large the gap is between political-leanings of the heavy Twitter users. In my experience, when I see a Liberal post on Twitter, I often see conservative...

    I'm honestly a bit surprised on how large the gap is between political-leanings of the heavy Twitter users. In my experience, when I see a Liberal post on Twitter, I often see conservative comments. However, I have noticed the opposite is true for a Conservative post followed by Liberal comments.

    I also found this description on Page 3 interesting:

    Heavy users spend more of their time tweeting about politics. The study found that 22% report discussing politics on Twitter within the last 30 days, compared with just 6% of light users. For comparison, 42% of those in the top 10% of tweeters say they have tweeted about politics in the last 30 days. Indeed, 74% of those in the light user group say they never tweet about politics, compared with 46% for heavy users. Just 28% of users in the top 10% of tweeters say they never tweet about politics.

    Heavy users are more likely to be Democrats and to identify as liberal than light users. 64% of heavy users identify as Democrats or lean toward the party, compared with 55% of light users. By comparison, 61% of the top 10% of tweeters by volume identify as Democrats or lean toward the Democratic Party.

    Similar to top 10% tweeters, heavy users are also more likely to be women (52% compared with 46% for light users). The study also finds that 65% of users in the top 10% by tweet volume are women.

    Along with the graphic that shows 80% of content coming from the 10% heavy users, this tells me that Twitter is way more of a political social media site than I previously realized. However, I would be curious to what the different demographics in this group think is political vs. not.

    5 votes
    1. [5]
      alyaza
      Link Parent
      honestly, you really need only look at who gets the most impressions to notice this. six (seven if you want to count kanye) of the ten users who get the most impressions on twitter are politicans...

      Along with the graphic that shows 80% of content coming from the 10% heavy users, this tells me that Twitter is way more of a political social media site than I previously realized.

      honestly, you really need only look at who gets the most impressions to notice this. six (seven if you want to count kanye) of the ten users who get the most impressions on twitter are politicans or politicos, which is a pattern that doesn't repeat itself on other social media websites like facebook. facebook does have fox news, but beyond that it and instagram don't see nearly the sort of dominance of politics that twitter does.

      6 votes
      1. [2]
        Icarus
        Link Parent
        Thanks for this! That Axios data is definitely interesting. I wonder if the 2016 election was a turning point for Twitter in political engagement? I would be very interested in seeing how...

        Thanks for this! That Axios data is definitely interesting.

        I wonder if the 2016 election was a turning point for Twitter in political engagement? I would be very interested in seeing how political engagement on Twitter has changed over the past few years and if there were catalysts for it.

        1 vote
        1. alyaza
          Link Parent
          i would guess the answer is yes, but twitter's pretty much always been a hotbed for politics since it's the main social media website that the media and journalists and members of political office...

          i would guess the answer is yes, but twitter's pretty much always been a hotbed for politics since it's the main social media website that the media and journalists and members of political office tend to use so it's probably also always had a higher baseline of political activity than facebook.

      2. [2]
        krg
        Link Parent
        Damn...Ariana Grande's about to eat Trump's lunch! If you scroll down, though, you'll see they updated the data-set which seems to take a bunch of politicians out of the running.

        Damn...Ariana Grande's about to eat Trump's lunch!

        If you scroll down, though, you'll see they updated the data-set which seems to take a bunch of politicians out of the running.

        1. alyaza
          Link Parent
          oh, that correction is massively fucking irritating.

          oh, that correction is massively fucking irritating.