While some Substack creators are out in market hustling up their own ad partnerships, the platform’s most popular writers now routinely get cold pitches by everything from cryptocurrency startups to media brands.
That advertiser interest is already strong enough that some of the platform’s creators have turned Substack newsletter ads into their primary source of income.
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That ads are finding their way into spaces beside digital content is not news. But it is notable that they are finding their way onto a platform whose founders insist they have no interest in monetizing through advertising, and whose design makes advertising difficult. It is hard for Substack writers to figure out even basic information about their audiences, or whether those people have read an ad included in a newsletter; McCormick, for example, conducted extensive polls of his audience that he used to build an advertising deck.
From the article:
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