Amazon is stuffing its search results pages with ads, and they seem to be working
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We're obviously being denied the benefits of so called advances in algorithmic search, as evidenced by the poor showing of Google Itself in unusual searches. For example, if you search images for "runners wearing green hats -shamrock -st. -patrick" Guess how many runners wearing green hats you get?
So search is hard? I think it's more likely that Google and everyone else is more interested in selling you a hat than helping you find a picture of a runner in a green hat.